Commercial · 70 sec
AKcesoria
Volume became a monster.
A shipping problem becomes a monster movie. Stacked boxes, a giant taking over Miami, and a hunter who puts things back in order.
The idea
Make the space that drives up shipping costs visible. The monster turns that problem into the antagonist.
The direction
Scale, action and humor. The business owner becomes the protagonist, and the story leads back to the service.
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